Why video?

Have you noticed that rock stars are becoming less interesting to the public? The new rock stars are the entrepreneurs. Steve Jobs is cooler than Gene Simmons today. Both of them have used video throughout their careers. They used video to create an experience that birthed an understanding of a new thing in their audiences. They created a feeling of a game changer that their audience wanted to add to their lives. And then they did it again.

Do you enjoy reading corporate text on a business internet page? Personally, I prefer a slap in the face. It is not sensible to make your customers and partners to do that. Would Steve or Gene do that?

Video is only a single element of a journey to success with a new thing. But it is a premiere, it shows courage like rock star would do, and it is good and reasonable service for your wannabe customers. I don't see a smart way of skipping it or half-assing it. Do you?

Antti Sipilä

CEO, Luoda Production Inc.
Oneminstory is a trademark of Luoda Production Inc.